The inspiration for this came from experiencing sleep paralysis, waking up screaming, and afraid for my life. We all have fears. The deliverables include logo design, guerrilla advertising, experiential design, interactive design, narrative literature, and packaging.

Waldeinsamkeit, is a German word which loosely translates to “Solitude of the Forest.” A perfect title for an experiential exhibit centered around the original Grimm Fairytales. The Original fairytales were originally meant to instill morals into children and adults.

The guerilla advertising idea is that the creature and the innocent would be dimensional and moved around the city daily to raise awareness for the exhibit.

Upon entering the exhibit, museum goers would be greeted by by an interactive wall. The wall would generate a character based on your form, and would accompany you on your journey.