Fear is the strongest emotion we have. There is always a fear in our minds, and everyone fears something. The inspiration for this came from experiencing sleep paralysis, waking up screaming, and afraid for my life. We all have fears. The deliverables include logo design, guerrilla advertising, experiential design, interactive design, narrative literature, and packaging.

Waldeinsamkeit, a German word which loosely translates to “Solitude of the Forest.” A perfect title for an experiential exhibit centered around the original Grimm Fairytales. The Original fairytales were meant to instill morals into children and adults through fear.