Design Museum

The most important aspect of design is centered around our users, the second most, at least in graphic design, is establishing a functional grid for whatever you are designing. Using elements such as the golden rectangle and root armatures, I created a brand system which speaks a contemporary language for designers living in the here and now.

For some time now, I have been obsessed with creating what I call “The Perfect Brand,” which is an identity exploration where everything is mathematically “Perfect.” I then realized, thats boring as sh*t, it is so much more interesting to have almost nothing be “Perfect.”

11th annual International Design Awards – Silver
Creative Quarterly 52 – Winner

process