the Design Museum

The most important aspect of design is centered around our users, the second most, at least in graphic design, is establishing a functional grid for whatever you are designing. Learning how to break that grid allows us to generate a unique and exciting design experience. Using elements such as the golden rectangle and root armatures, I created a system that speaks a contemporary language for designers living in the here and now.


11th International Design Awards – Silver
Creative Quarterly 52 – Winner

The Design elements are comprised of; root rectangles, perfect squares, and the Fibonacci Sequence.

Having an intimate knowledge of these elements allowed the grid to be broken and use typography in a more interesting way.