Hewlett Packard

The reinvention of printing inspired this brand positioning for HP, a fortune 500 company with a long and rich history. The place making stemmed from the HP Spectre logo which has a truly powerful momentum. To my surprise, HP has a wonderfully bold color palette which they hardly use. This really  drove the choice of color. Conceptually, this would be an opportunity for HP to show off their quality of their printing on non traditional materials, such as a vinyl.